Jim Schroeder has been drawing and painting most of his life. After majoring in art and graduating Magna Cum Laude from Woodbury University in Los Angeles, California, he worked as a creative director in the fields of magazine publishing, advertising, corporate identity, package design and illustration. He was a founder and designer of Flightime Publications and East/West Network, Inc. which became the major publisher of inflight magazines for national and international airlines. He then founded and designed a high end men�s cosmetic company called D�j� Vu sold in major department stores across America. He has served on advisory boards and councils at college and university levels, advising on the fields art direction, illustration, graphic design, and business. He was offered a teaching position at both college and university levels in those disciplines. His focus now, while still teaching at Coconino Community College, is painting and drawing the southwest, its people and the great outdoors.
After moving to Arizona full time, Jim began to focus more on his love for fine art drawing and painting. He enjoys plein-air painting, conducting painting workshops on a weekly basis, and teaching classes from beginning to advance at the college level. In addition, he also teaches portrait drawing, painting, color theory and design.
Working in oil or acrylics, and painting mainly in only three colors and white, Jim has done commission paintings featuring people and scenic locations. The style and technique of his paintings would be considered realism/impressionism. The main subject matter in his paintings are painted in a more realistic way, to capture visual interest using colors, values and design placement while the surrounding backgrounds are more impressionistic and become a supporting feature. His work has appeared in shows and galleries throughout northern Arizona.
Jim is a member of the Artists� Coalition of Flagstaff, Plein-Air Artists of northern Arizona and past member of the Society of Illustrators. His work can also be seen at the Sedona Art Center.